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The Basics of Branding - Logo Design

Description
A brand should not only focus on the aesthetic of its logo because great brand represents the personality of a business.
This hands-on workshop is suitable for aspiring designers, business leaders, or the curious ones.

Date : 16th July 2016
Time : 2.00pm - 6.00pm
Venue : @CAT Accelerator Room

Outline:
1. Understand the purpose of a brand.
2. Learn how to plan and build a brand identity based on a company and its products and people.
3. Understand what a logo, word mark, icon, and color palette are, and how they work together as a cohesive system.
4. The importance of brand identity guide.
5. Hands on session: Learn how to create a simple design guidelines (brand identity guide) with Adobe Illustrator.

Prerequisites:
- Bring your own laptop.
- Have Adobe Illustrator installed(any version of Adobe Illustrator).
- Have the basic understanding of Adobe Illustrator's interface.


Trainer Profile

Koekoe Loo is a seasoned illustrator and UI/UX designer. She loves to work with fun projects and specializes in vibrant, cute illustrations, flat UI and iconography. Her notable design works includeLootpop, PlayRally, Catmoji.

Event Timeline
Updates
  • The event description was updated. Diff 2016-07-11 06:58:34
More updates
Sat Jul 16, 2016
2:00 PM - 6:00 PM MYT
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Venue
@CAT, Level 3 Wisma Yeap Chor Ee
Tickets
Early Bird 20.00 MYR
Standard 30.00 MYR
Venue Address
@CAT, Level 3, Wisma Yeap Chor Ee, Gat Lebuh Cina, 10300, George Town, Penang Malaysia
Organizer
acatpenang
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